This event will be on a Saturday 17th April at Red Lion Books, starting at 2pm ending by 3.30pm

Jules Pretty talking about

Bamboo and Butterfly: Transformation and Story for Climate and Nature Recovery

We’re deep in a hole. Story with a swerve gets us out. You and me.

How about it? This is how climate and nature recovery leaps into a world of plenty and abundance. A fragile butterfly flaps its wings and changes whole earth-systems. Bamboo and Butterfly is a unique blend of fiction and non-fiction: 82 short stories and scenes offering hopeful, grounded responses to the climate and nature crises.

Rather than dwelling on catastrophe or offering only technical fixes, it explores the vital middle ground—where transformation is possible, difficult and deeply human. Story is our oldest technology, and at a time of uncertainty and fatigue, it is essential for inspiring agency, imagination and courage. These narratives show how individuals, communities, institutions and social systems can change, revealing pathways out of despair and into action.

They do not deny the scale of the challenge, but illuminate how collective effort, social capital and creative thinking can help navigate it. Written for a broad audience, Bamboo and Butterfly has relevance for researchers, professionals, students and policy communities, as well as general readers seeking reassurance that positive change is both necessary—and achievable.

JULES PRETTY Biography

Jules Pretty is Emeritus Professor of Environment and Society at the University of Essex. He is a
prize-winning author, and previous sole-authored books include The Low-Carbon Good Life, Sea
Sagas of the North, The East Country, The Edge of Extinction, This Luminous Coast, Agri-Culture,
and Regenerating Agriculture. He has served on government advisory committees, and was
appointed A D White Professor-at-Large by Cornell University. He received an OBE for services to
sustainable agriculture, an honorary degree from Ohio State University, and the British Science
Association Presidential Medal. He is President of Essex Wildlife Trust, and a Deputy Lieutenant for Essex. His YouTube channel of films and podcasts is “Story for Climate and Nature Recovery”
(https://www.youtube.com/@JulesPretty58) and his podcast series is called “Heat! Camera! Action!”).  His website is at http://www.julespretty.com

https://www.youtube.com/@JulesPretty58

Bamboo and Butterfly: Transformation and Story for Climate and Nature Recovery

Jules Pretty

9781917159463